Simplenote is more pared down and text-based, giving it a low barrier to entry for folks who are starting solo or just want to keep it simple. The benefit of Asana, Lara’s go-to, is that it’s easy to scale up for multiple projects and invite collaborators. “Especially if there’s an actual shoot involved.” Asana, Simplenote, Notion, and other project management platforms are as useful as you want them to be. “Regardless of whether it’s just you or one or two people, just having one place where everyone can see everything will make your life a lot easier,” Lara says. She likes it because it’s so conducive to collaboration - the essence of any video production. Everything starts in Simplenote, and goes other places as and when it needs to.” My colleague Lara Unnerstall, a video producer at Descript, uses the workflow and project management platform Asana for all of her video work. “Ideas for future videos wind up as a list,” Leigh says. Do Stuff is one of those rare YouTube channels that uses a narrator, meaning a lot of writing and a lot of ideas flying around for creators Leigh Cooper and Soo Zee Kim. I send all on-the-go ideas to my email, then label them. A dedicated Google doc works fine for capturing ideas, as does a notebook you keep in your pocket or bag. For visual folks, tools like Pinterest or Milanote can help find a home for images or half-baked ideas. For the idea capturing and writing stages, apps like Evernote and Simplenote can be helpful. We’ll break down some of the ways you can use them to streamline your workflow and keep things organized. Fortunately there are a bunch of good apps for this. We know, you’re a creator, not a process jockey, but if you don’t keep track of who’s doing what when, you’ll soon be entering a world of madness and frustration. This may not be what you want to hear, but making video involves some degree of project management. Plus there’s a good chance you’ll be using different tools at different post-production stages - even if you use the almighty Descript - so batch editing will cut down on time switching between your editing app and your motion-graphics tool, and so on. It can also help ensure continuity in your content and consistency in the look and sound of your videos. The advantage of this approach is, again, you can get in a zone and be more efficient at each stage. So, you might do all your rough cuts on Monday, all your sound editing or mixing on Wednesday, all your graphics on Thursday, and all your color correction on Friday. One good tactic is to break up your workflow into parts that can be tackled in batches on separate days. That doesn’t mean you have to edit them all, beginning to end. Similarly, it’s often helpful to schedule dedicated editing days when you can crank out a bunch of videos. Plus, it helps on-camera talent - i.e., you - get in the zone for a whole day of filming, instead of regularly switching in and out of character. Many creators will schedule a full day’s worth of shoots, bring several outfits, even move locations through the day, then shoot a months’ (or whatever) worth of videos. Or if you need to hire a crew but can’t afford to pay a day rate for a single video. It’s a great solution for creators who aren’t beholden to current events or other real-time content. Work in batchesīatch filming is when you film multiple episodes a day and release those episodes over time. Keep going like that, working backwards through your workflow until you get to the point where you start writing, or planning your shoot, or whatever Day 1 entails. If it takes you five days to edit, you’ll need to have all your video shot and other assets assembled by the 9th. Maybe that means completing all edits by the 14th, so you have plenty of time to create your thumbnails and metadata, maybe write some social posts - all of that. Let’s say you want to upload to YouTube (or your hosting service, or TikTok, or wherever) on the 15th of every month. The best way to start building a plan is to work backwards from there. We’ve written before about the importance of setting a standard for yourself, and letting that dictate when and how often you want to upload content.
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